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Frugal Innovation

By Navi Radjou

Made available by Advait Saravade in Mumbai

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Non-Fiction Genre

#innovation #frugal #naviradjou #jaideepprabhu #economist #happytolend

Long practiced in resource-constrained emerging markets, frugal innovation is now being adopted in developed economies by pioneers like Unilever and Aetna to serve the needs of cost-conscious and environmentally-aware consumers in the US and Europe. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation has begun to revolutionize business and to reshape management thinking worldwide.

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